Social
Media is widely accepted as one of the most powerful tools available today to
take messages to the market. To be considered
a thought-leader in our chosen markets, it requires continuous ‘drip-feeding’ of
messages that illustrate our brilliance and know-how in our specialist areas.
Knowledge
is gold dust. Also, we all know that we
need to speculate to accumulate. But day-to-day our consultants and developers
are far too busy with their job in hand – writing code, installing software, writing
databases, running training courses – to take time out to write a blog for the
Marketing Team. So it’s easier for them
to ignore the relentless nagging and requests for blog and website content and
get on with keeping the customer happy - for today.
This
is where Marketing need the backup from the heads of the company. The top brass need to realise the importance
of good content as well as the time it takes the busy team members to create
this content. Social Media is not
free. It is expensive as it takes
valuable time for the team to create compelling content to strengthen our
position in our markets.
DSCallards
decided to embrace this challenge. As a
pilot, the Marketing Manager took the Technical Director and BI Practice
Manager off-site to a beautiful old venue in the middle of Dartmoor and locked
them into a room with their laptops.
During the course of the morning they were asked to create three blogs
each which represent the areas of the business that they are responsible
for. Here is the outcome:
Development
Business Intelligence
The output was excellent and the material has since been used to
populate eDMs and websites and helps both with the thought leadership
requirement as well as SEO as we know that Google love it when websites are
updated with original and topical content.
As a result of this success, the Management Team decided to
continue along the same vein and the Marketing Manager was given the thumbs up
to take the whole Business Intelligence and Development Teams off site on a
Monday morning with the simple objective to write blogs.
So, I’m sat here now.
Surrounded by my colleagues.
Laptops open, coffee cups topped up and minds ticking over and keyboards
tapping. They’re hopefully creating some
masterpieces which extol the virtues of why a company like yours should come to
DSCallards to help with their Business Intelligence or Development projects.
I’ll be posting the output shortly. So, watch this space …!
Written by Adriane Gillies, Marketing Manager, DSCallards
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