What do people class as Business Intelligence? Is it the
fancy management reports that you see in your daily or weekly meetings that let
you know about churn or sales or another KPI that some has decided is pertinent
to talk about? The answer could be a bit more complicated than you might think.
Just showing reports on their own isn’t what I would class as Business
Intelligence. Of course this is all subjective but reports that invoke no
additional thought is not intelligence it’s just display.
In my opinion true business intelligence doesn’t just merely
display data, it displays information that can invoke ideas or decisions that
can positively affect the success of your business.
It’s possible that you are in this situation. Stagnant
reports, boring presentations and repetitive spreadsheets that restrict the
creative thought process? You’ve got to ask yourself how am I actually making
decisions in my business? Do I have all the necessary tools at hand? Can you
make a decision and then show compelling evidence as to why that decision is a
good one?
For more information visit www.thebusinessobjectspeople.com.
Written by Luke Johnson, Business Intelligence Support Technician
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