What do people class as Business Intelligence? Is it the fancy management reports that you see in your daily or weekly meetings that let you know about churn or sales or another KPI that some has decided is pertinent to talk about? The answer could be a bit more complicated than you might think. Just showing reports on their own isn’t what I would class as Business Intelligence. Of course this is all subjective but reports that invoke no additional thought is not intelligence it’s just display.
In my opinion true business intelligence doesn’t just merely display data, it displays information that can invoke ideas or decisions that can positively affect the success of your business.
It’s possible that you are in this situation. Stagnant reports, boring presentations and repetitive spreadsheets that restrict the creative thought process? You’ve got to ask yourself how am I actually making decisions in my business? Do I have all the necessary tools at hand? Can you make a decision and then show compelling evidence as to why that decision is a good one?
For more information visit www.thebusinessobjectspeople.com.
Written by Luke Johnson, Business Intelligence Support Technician