“Estimote Beacons and Stickers are small wireless sensors that you can attach to any location or object. They broadcast tiny radio signals which your smartphone can receive and interpret, unlocking micro-location and contextual awareness.” Instantly I can imagine that sales and marketing teams are practically wetting themselves at yet another opportunity to push their unwanted wares upon us in yet more insidious ways. I know that the first and every other subsequent app that tries to promote their wares to me in this way will be removed from my life for ever. I do not need any help in spending money. However looking beyond the more obvious tired use case for these beacons and examining the phrase ‘contextual awareness’ raises some real and positive use cases that I as an individual would actually subscribe to. ‘Contextual awareness’ or ‘Augmented Reality’ is the process of providing supplemental information about an environment or area that would further help the user to understand or interact with his/her surroundings; that is, enriching the real world with appropriate digital information ensuring that that ‘viewer’ has access to a fuller understanding of the environment which they find themselves in. So real world examples…. Well mostly people are trying to sell you stuff.. sigh, you know the drill, you walk into a department store and as you approach the perfume department the stores app will sense your proximity (and odour!?!) and will tell you what special offers are available today.
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Written by Conrad Rowlands, Team Leader and Developer, DSCallards